Great articles.

running after the viral article is like a drug, you will need to be high as much as possible and when you get down you are hit every time harder.

True writing, you are right, is to remember our humanity and that we are complex beings who have feelings and logic.

your five advise are really spot on. The "find the why" remember me the advise of Sinek "start with Why".

I will have to work more on the metaphore one. I am not good enough at it.

thank you for that article.